James McCallion

Biography

James McCallion is a distinguished fitness coach and the founder of James McCallion Transformations (JMT), renowned for his transformative impact on clients’ lives through innovative online coaching and community engagement. With over 14 years of experience in the fitness industry, James has taken hundreds of clients through successful transformations, helping them achieve photo shoot-level physiques and empowering them to maintain long-lasting results.

Born on June 8, 1991, in Plymouth, James discovered his passion for fitness at an early age. Standing at 5 ft 11 inches and weighing 83 kg, his journey began with a focus on functional strength training. As one of the pioneers in the UK fitness community, James became the 4th ever fully certified instructor for Gym Jones, passing every standard that was set. He has also completed the PFCA and the Functional Fitness Certificate Level 2 with Ollie Marchon, along with Mark Coles’ body transformation program.

James’s coaching philosophy is rooted in the belief that fitness transcends physical transformation; it encompasses mental resilience, self-discipline, and a positive mindset. His unique methodology combines elements of goal setting, stress management, and nutrition, ensuring clients achieve sustainable results. He actively lives a balanced lifestyle that includes rigorous training and mindful nutrition, serving as a powerful example for his clients.

In addition to his coaching expertise, James advocates for effective supplementation and recommends Time 4 Nutrition products with his favourite being Time 4 Whey Protein Professional. He is also a big fan of creatine monohydrate, essential amino acids, multivitamins, collagen, vitamin D3 + K2 and incorporates them into his regimen. This holistic approach enhances his performance and sets a strong example for those he coaches.

At JMT, James leads a supportive online community where individuals are empowered to take charge of their fitness journeys. His personalized coaching programs focus on building strength, improving fitness levels, and fostering resilience, helping clients break through mental barriers and achieve their goals.

As a passionate advocate for health and wellness, James continues to evolve as a coach, staying ahead of industry trends and adapting his methods to best serve his clients. With an unwavering commitment to excellence, he strives to inspire others to embrace a lifestyle of fitness, health, and empowerment.

TRAINING ADVICE: F**K the Dad Bod – you and your kids deserve better – focus on the long game – one day your children will be arguing at school who’s Dad is stronger – it is your responsibility to make sure they are telling the truth.